Business development
New customers and partners don't appear at the table by themselves.
Together we decide where the best opportunities are, then we go into the market ourselves. From target list and introduction to conversations, partnerships and follow-up.
Book an introductionBuilding new business where it doesn't happen on its own.
You roughly know where you want to go. A new customer segment, new partners, an extra distribution channel, a key collaboration or a new market. But someone has to actually develop it.
That's what we do. Business development is about building new customers, partners and channels. Mainly need extra capacity for existing sales activity? Then sales outsourcing is a better fit.
Typical questions we help with
- Which customers or partners have real potential?
- Which channels get us into the market faster?
- Which organisations do we need to sit down with?
- Which opportunities are worth the time and money?
Who is it for?
- Travel companies looking for new customers or distribution channels.
- Events that want to attract partners, sponsors or exhibitors.
- Travel tech companies that want to build partnerships.
- International companies looking to open up new segments.
What we help you with.
From opportunity to new collaboration.
01
Opportunity selection
Deciding where the best opportunities are, and what we won't spend time on.
02
Targeting
Selecting the right organisations, decision makers and channels.
03
Introductions
Getting to the table through targeted outreach and, where relevant, our network.
04
Partner and channel development
Working out new distribution, partnerships or collaborations.
05
Qualification
Spending time on opportunities that can genuinely lead somewhere.
06
Follow-up
Moving conversations forward until there's a concrete next step, collaboration or order.
First choose where to spend time. Then go after it.
We prioritise first: which organisations and channels are most promising, and what can your team realistically take on? Then we approach them ourselves and follow up the conversations.
Every conversation teaches us something about the market, and we adjust the approach accordingly.
Is the market or audience still unclear? Then market research is the right first step. Need an ongoing local presence instead? Then representation is a better fit.
Business development examples.
Read more about these collaborations on the cases and events pages.
Frequently asked questions about business development.
- What's the difference between business development and sales?
- Sales usually focuses on selling an existing proposition to known audiences. Business development also looks at new customers, partners, channels and collaborations that can create new revenue.
- When should you bring in PitchBridge for business development?
- When there's potential, but it still needs deciding which organisations, channels or partnerships offer the best chance, and someone needs to actively develop them.
- How is it different from market research?
- Market research tests whether a market is worth it. Business development then works actively on concrete customers, partners and channels.
- What does business development deliver?
- The aim is concrete conversations, qualified opportunities and new collaborations. What that ultimately leads to varies by market and assignment.
Where is your next opportunity?
Talk through which customers, partners or channels you want to develop and where PitchBridge can step in.