Events
PitchBridge helps event organisations with sales, sponsorship, commercial partnerships and activation. From exhibition floor and trade events to sport and experience concepts.
What we do
We work across a wide range of event concepts: trade fairs, industry events, networking events, consumer and trade events, sport and experience events. From sponsorship and partnerships to sales, activations and brand positioning. We get relevant parties around the table and stay involved in conversations, proposals and follow-up.
We map commercial partners that fit the event and its audience. From first contact to proposal and focused follow-up.
We map relevant parties, hold the conversations and help relationships develop further.
A partnership has to be visible and relevant. So we also look at the activation on the floor, around the event and in the communication.
We think along on how an event concept stands stronger in the market and pays off commercially.
Projects
Previously worked with
Trade, business and consumer events
For Jaarbeurs we worked on the commercial development of Travel Trade Days and Vakantiebeurs, and on building and launching the new Travel & Tech concept.
Our role: We set the commercial strategy, ran sales and acquisition and used our network to connect new exhibitors and partners to the events.
Active collaboration
Sport and experience events
Gymrace is a sport event concept built around experience, community and brand activation.
Our role: We support Gymrace with sales, partnerships, sponsorship and further development.
Active collaboration
Sport and experience events
Mud Masters is an obstacle run where sporting experience, community and brand activation come together.
Our role: We support Mud Masters with sales, partnerships, sponsorship and further development.
Gymrace in focus
Gymrace is built on experience: crowds, energy and brands that are a visible part of the event.
These images show what happens on site — the context in which we build commercial partnerships and activations.
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Two examples
A partnership gets stronger when brand, audience and event line up logically.
The cases below show how PitchBridge helps build commercial partnerships and translate them into visibility, activation and relevant contact moments.
Partnership in practice
A partnership that made BLACKROLL part of the participant experience around Gymrace.
PitchBridge's role
PitchBridge supports Gymrace with sales, partnerships and sponsorship. The BLACKROLL collaboration was developed within that role.
Partnership in practice
A partnership combining visibility, activation and product experience within a relevant audience.
PitchBridge's role
PitchBridge brought HAIX and Mud Masters together and set up the partnership.
Approach
Where the value of the event sits, and how to turn that into a story brands understand.
Propositions that make clear what a partner gets and why it's worth the investment.
We approach parties ourselves, have the conversations and get them around the table.
We look for brands that fit the event, not just the budget.
Thinking along on how a collaboration becomes a visible part of the event.
Keeping relationships warm, renewing and growing them after the event.
Network
Exhibition floors, networking events and trade days aren't background for us. That's where the conversations start that later become a partnership.
We use that presence for our clients: introductions that lead somewhere and follow-up that doesn't get left behind.
How we work
Together we determine where the commercial opportunity lies, which parties are relevant and what role PitchBridge takes. After that we go into the market with focus and make sure follow-up actually happens.
Sharpen the commercial proposition
Define relevant parties
Market approach
Conversations and proposals
Activation and follow-up
Tell us what you want to achieve and we'll discuss where the opportunities are and what role PitchBridge can play.
Want to keep up with what's happening in travel and events?
From time to time we share market insights, commercial opportunities, projects and developments from PitchBridge.
