Vakantiebeurs exhibition floor with visitors and exhibitors

Events

A strong event is one thing. Connecting the right partners to it is a skill of its own.

We handle sponsor sales, exhibitor sales and partnerships for event organisers ourselves. From the first target list to conversations, proposals and follow-up.

What we do

What we get done for events.

We go into the market for your event. Who fits, and how do we get them to the table?

01

Sponsorship & partnerships

Selecting relevant brands, approaching them, holding conversations and moving proposals forward.

02

Sales & business development

Finding and approaching exhibitors, business partners and other organisations.

03

Activation

Working together to make a partnership visible and relevant for visitors and the brand.

04

Proposition & revenue model

Getting clear on what a partner or exhibitor buys, what they get in return and how to sell it.

From Amsterdam, across the Netherlands and Belgium

PitchBridge works from Amsterdam for event organisers across the Netherlands and Belgium, including events in Utrecht, Rotterdam, Den Bosch and Eindhoven.

How we help: Events and activationsBusiness developmentSales outsourcing

Projects

From exhibition floors and trade events to sport and experience concepts.

Stage programme with audience during Travel Trade Days

Previously worked with

Jaarbeurs – Travel Trade Days & Vakantiebeurs

Trade, business and consumer events

For Jaarbeurs we worked on Travel Trade Days, Vakantiebeurs and the new Travel & Tech concept.

Our role: Sales and acquisition: bringing in new exhibitors and partners for Travel Trade Days and Vakantiebeurs, and involvement in the launch of Travel & Tech.

  • Commercial strategy
  • Sales
  • Exhibitors
  • New concept
See how we supported Jaarbeurs
Busy floor at Vakantie Festival with visitors and commercial partnersVakantie Festival logo

Active collaboration

Vakantie Festival

Consumer and trade event

Vakantie Festival is a contemporary travel and inspiration event where visitors, travel companies, destinations and commercial partners come together.

Our role: PitchBridge is the exclusive sales partner of Vakantie Festival. We handle exhibitor acquisition, sales and partnerships.

  • Sales
  • Partnerships
  • Exhibitors
  • Event development

Vakantie Festival in pictures

Entertainment and performances on the floor at Vakantie FestivalVisitors at the food court of Vakantie FestivalAudience at a stage programme at Vakantie Festival

In the news

Vakantie Festival and PitchBridge join forces for further commercial growth.

Read the full article on TravMagazine
Large event concept with participants and audience in the hall

Active collaboration

Gymrace

Sport and experience events

Gymrace is a sport event concept built around experience, community and brand activation.

Our role: Sales partner for partnerships and sponsorship. One example: the partnership with BLACKROLL.

  • Sales
  • Partnerships
  • Sponsorship
  • Activation
See the example belowView the Gymrace case
Participant splashing through water at a Mud Masters obstacle

Active collaboration

Mud Masters

Sport and experience events

Mud Masters is an obstacle run where sporting experience, community and brand activation come together.

Our role: Sales partner for partnerships and sponsorship. One example: HAIX on the course.

  • Sales
  • Partnerships
  • Sponsorship
  • Activation
See the example belowView the Mud Masters case

Gymrace in focus

An event concept you have to experience.

Gymrace is built on experience: crowds, energy and brands that are a visible part of the event.

These images show what happens on site — the context in which we build commercial partnerships and activations.

The video only loads once you press play.

Two examples

This is what a good partnership looks like.

Brand, audience and event fit together. Two examples of deals we set up ourselves.

Participants in the workout zone during Gymrace

Partnership in practice

BLACKROLL x Gymrace

BLACKROLL x Gymrace: from visibility to real product experience.

  • several touchpoints around the event
  • visibility and product experience

PitchBridge's role

As sales partner of Gymrace, PitchBridge set up the partnership with BLACKROLL.

Team HAIX at the Great Walls with HAIX branding during Mud Masters

Partnership in practice

HAIX x Mud Masters

Visibility and product experience with an audience that fits the brand.

  • relevant professional audience
  • visibility and product experience

PitchBridge's role

PitchBridge brought HAIX and Mud Masters together and set up the partnership.

Approach

Where we step in for events.

Proposition

What are we selling to sponsors, exhibitors or partners?

Targets

Which companies really fit the audience and the concept?

Sales

Approaching, holding conversations, proposals and negotiation.

Partnership development

From deal to concrete collaboration and activation.

Account management

Keeping, evaluating and developing partners.

Network

We're on the floor ourselves, where the agreements are made.

Trade fairs, industry events and networking meetings: we're there every week. That's where the conversations start that later become a deal.

Business conversation during Travel Trade DaysMeeting area on the exhibition floor during Travel Trade DaysVakantiebeurs exhibition floor with visitors and exhibitors

How we work

How we approach event sales.

Five steps, from proposition to deal.

  1. 01

    Sharpen the proposition

  2. 02

    Define targets

  3. 03

    Approach the market

  4. 04

    Conversations and proposals

  5. 05

    Deal, activation and follow-up

Frequently asked questions

Good to know about PitchBridge and events.

Does PitchBridge only work with events in Amsterdam?

No. We're based in Amsterdam and work for events across the Netherlands and Belgium, including in Utrecht, Rotterdam, Den Bosch and Eindhoven.

How does PitchBridge help event organisers?

We bring in more sponsors, partners and exhibitors for your event. We decide who fits, approach them ourselves and close the deals.

Can PitchBridge find sponsors for an event?

Yes. We pick brands that fit your audience, approach them and hold the conversations until there's a proposal on the table.

Does PitchBridge only advise, or does it actually sell?

Mostly sell. We help shape the proposition, but most of the work is calling, holding conversations and following up.

What kinds of events does PitchBridge work for?

Trade fairs, industry events, consumer events, sports events and experience concepts. We don't produce events ourselves.

More sponsors, partners or exhibitors for your event?

Tell us where you are, and we'll discuss where PitchBridge can step in.

Book an introduction

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