Commercial strategy
First, get clear on where the real commercial opportunities are.
Not a thick strategy report, but clear choices: who to focus on, through which channels and in what order. And where it helps, we do the work ourselves.
Book an introductionPlenty of ambition, not enough focus.
There's often real potential: a good product, interest in the market, a few first customers. But where is the growth? Which audience first, what price, which partners?
We map that out with you and make it concrete. You end up with a plan you can act on tomorrow, because strategy and execution sit with the same people.
Sound familiar?
- You're doing a lot at once, but don't know what pays off most.
- Your proposition is strong, but it isn't landing with the right people.
- You're unsure about pricing, distribution or which partners you need.
- You want to go after a new market or audience, but lack a clear route.
Who is this for?
- Tour operators and travel companies that want to grow.
- Travel technology companies with a new proposition.
- Events and trade fairs looking to strengthen their commercial model.
- International companies considering the Netherlands or Benelux.
What we look at together.
Practical and specific, based on what we see in the market every day.
01
Commercial review
Where you stand, what works and where revenue is being left on the table.
02
Target groups
Which customers and partners offer the most potential, and why.
03
Sales approach
How to approach them and who does what.
04
Pricing and proposition
What you offer, at what price, and how you tell the story.
05
Distribution and partners
Which channels and partnerships get you to market.
06
Go-to-market and roadmap
Priorities, commercial structure and a plan you can actually run.
From choices to action.
We start with conversations with you and your team, and where useful with people in the market. Within a short time you have a clear picture and concrete priorities.
Then you either take it forward yourself, or we pick up parts together: from first sales meetings to partnerships. That way the plan doesn't end up in a drawer.
Strategy we put into practice.
Examples where we turned choices into concrete steps in the market.
Common questions about commercial strategy.
- Will I get a long report?
- No. You get clear choices and a workable roadmap, compact and ready to use.
- Does PitchBridge also help with execution?
- Yes, where it makes sense. We can take on sales meetings, partnerships and follow-up ourselves.
- Which sectors?
- Travel and events, in the Netherlands and Belgium. That's where we know the players and the channels.
- How long does it take?
- It depends on the question. We agree the scope with you upfront in an introduction call.
Talk us through your commercial challenge.
In thirty minutes you'll know where we think you should start.